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Van Heusen plans to open ten exclusive women’s wear outlets and around five accessory outlets this fiscal with an estimated investment of Rs 10 crore. The expansion will be in addition to the planned 50 exclusive Van Heusen stores that the company will open this year, mostly in non-metros. About 70 per cent of these stores will be set up under franchise model.
Talking about the brand’s growth, “Vinay Bhopatkar, Brand Head, Van Heusen, says: “Despite the sluggish demand in the operating market we will grow due to our expansion plans and product innovations. We are looking at 18-20 per cent growth. Women’s wear is a small but fast growing market. We see it as big growth opportunity. We are focusing more on premium fashion in women’s wear.”
