Van Heusen to make tier II, III towns more fashionable

Premium apparel brand Van Heusen has plans to expand into the tier II and III towns by opening close to 50 exclusive brand outlets (EBO) this year which will take the store count to 300.

Vinay Bhopatkar, COO, Van Heusen said: “We will expand Van Heusen exclusive outlets by 50 to 300 this year and also close this fiscal year with 20 per cent growth from Rs 1,500 crore last fiscal.”

The brand has also introduced its 'My Fit' concept for complete customer satisfaction. Bhopatkar said: “Many times, customers walk out of a store without buying due to the outlet's inability to customise apparel to their satisfaction. To overcome this shortcoming, we have introduced My Fit, whereby a customer can customise the shirt or trouser as per his specification and preference. The order will be placed online and the product would be delivered to the customer.”

Van Heusen also has its official online store now. Van Heusen boasts of being one of the best premium lifestyle brands for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in India.  Van Heusen has consistently been ahead of the curve in understanding the evolving fashion needs of Indian professionals and making it accessible to the Indian consumer.