Van Heusen to open 40 EBOs

Van Heusen, a premium brand of Madura Fashion and Lifestyle is planning to increase its store count to 160 outlets by opening 40 more exclusive outlets by the end of March 2012, confirms Ajay Ramachandran, Brand Head, Van Heusen. Out of these 40 outlets, around 34-35 outlets will be opened via franchise route.

The company is targeting all the tier II and tier III towns with good potential. “The expansion would be definitely in every state capital as well as in tier II and III towns in each state,” said Ramachandran.