Vans enters India, now plans franchising

VF Arvind Brands, a wholly owned subsidiary of Arvind<em> </em>Mills Ltd has introduced a footwear and apparel brand, Vans in India with the launch of its two stores. The company now plans to expand the brand through franchising and specialty lifestyle retailers to extend it to a large segment of youth in the country.

The two company owned stores are opened at Ambience Mall in Vasant Kunj, Delhi and Forum Mall in Koramangala, Bengaluru. These exclusive brand outlets showcase products from Vans signature men’s and women’s footwear along with apparel and accessories.

The store design evolved from Vans’ heritage utilises the wood, concrete, and steel evoking raw beauty- both natural and urban of Southern California’s surf, skate, and youth lifestyle. The design cues communicate the key messages of creativity and self-expression through action sports and youth culture that constitute the Vans lifestyle.