Vedix Onboards Kunal Kapoor to Promote its Haircare Range

D2C Ayurvedic beauty brand Vedix has onboarded Kunal Kapoor for its new digital marketing campaign to promote its hair care range of products.

This is Vedix’s first Bollywood collaboration and through this, the brand aims to increase its reach among more male users. The campaign will be promoted across digital platforms.

Vedix has established itself as the market leader in the premium beauty segment for all genders. Started 3 years ago, Vedix today services close to one lakh new customers every month with a repeat ratio of 65% which is double the industry average.

Vedix has very recently launched its product range on top marketplaces like Amazon, Flipkart, Purplle, Myntra, and Tata Cliq. The brand has a run rate of Rs 160 crore and aims to clock revenue worth of Rs 500 crore by 2025.

Jatin Gujrati, Business Head, Vedix, said, “Every individual wants to look good and feel confident about their hair. Balding is a common phenomenon, especially among men. But richly crafted ayurveda solutions that are customized for every customer can help them manage hair loss and also generate new hair growth. We are excited to begin this partnership with Kunal Kapoor who is confident in his skin and lights up screens every time he comes on. Vedix too brings the same effect on its customers. Vedix believes we are the true inheritors of the 5000-year-old tried and tested Ancient Indian Heritage of Ayurveda and bring it to our customers in India and globally in a Modern Avatar.”

Vedix is also working on an exciting new range to hit the digital shelves this month. The brand will be rolling out an entire range of focussed men's specialized and customized face cleansers, moisturizers, face cream, face lotion, face gel, face serum, face toner, and shampoo. Vedix has already gone live with a new unisex range of face oil, face masks, and body scrub on top marketplaces.

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