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Vegan beauty brand Plum has launched Bright Years, a new range of anti-ageing products. Bright Years is a specialist skincare range of products designed for 30+ women to take care of their skin concerns.
Priced between Rs 800 and Rs 1600, this range of products include Bright Years Under-Eye Recovery Gel, Bright Years Cell Renewal Serum, Bright Years All-Day Defence Cream SPF 45 | PA+++ and Bright Years Restorative Overnight Crème.
Shankar Prasad, Founder of Plum, said, "There is a strong movement in the world today to celebrate authenticity and create an inclusive definition of beauty that does not benchmark itself against a certain colour, a certain skin type or even a certain age. In an age where we are ‘pro’ so many things, including kindness and inclusiveness, why be ‘anti’ anything at all, even if it's ageing."
Rasika Ramachandran, Head of Marketing, Plum, stated, "Unlike other products in the market for ageing skin, we do not want our customers to shy away from the inevitable and beautiful experience of ageing. We believe that time flies, but goodness always stays, and the products in the ‘Bright Years’ range as ‘Age Specialists’ are designed to help you embrace age, and not defy it. Our products work on making skin more ‘alive’ from within. Not just ‘corrected’ on the surface."
