Versace to open home-line store in India

Versace, an Italian fashion house is planning to open its first standalone outlet at Indira Gandhi International Airport, New Delhi. Blue Clothing Company (BCC), a Versace franchisee for India has signed a deal with the airport authorities early this month, confirmed, Abhay Gupta, ED, BCC.

Last year, BCC has signed a deal with the airport official to open exclusive Versace's clothing and accessories store at the airport. It is expected that the store will be operational by July this year. Both the apparel and home-line outlets will provide the latest collection of clothing, accessories, home furnishings and furniture. The collection will be available at the same price as in European markets.

Presently, BCC operates three exclusive outlets of Versace for its various brands in India. Out of these, two stores are at Emporio and one is at Oberoi Trident, Mumbai. The home collection of Versace includes crockery, cushions, vases, lighting, sofas and couches, dining, centre tables and chairs. The cost of the items can run into lakhs, with cheapest item priced at Rs 2,500. Versace had been pre-testing the demand for home collection with its Emporia store since December 2009.