Vimal plans to expand its franchise network

Vimal, the textile brand owned by Reliance Industries plans to expand its franchise network with 1,500 new retailers expected to stock its fabrics and apparel. At present, the brand has presence through 15 flagship stores with 400 plus franchise outlets. It also has an benefit of using the company’s retail formats like Reliance Trends and Reliance Marts. Moreover, the brand may also start its e-commerce website. With the tagline ‘Dressing up New India’, Vimal brand has positioned itself for the masses. The brand may also Vimal went in for revamp in 2007 and demand for the brand has picked up since then.

Vimal is a popular class brand that primarily caters to the middle class market. We have segmented the brand with variants such as Black, White and Red and these continue to drive the business.