Viome enters into agreement with Campbell Soup to acquire Habit

Viome has signed an agreement with Campbell Soup for acquiring a leading personalised nutrition company Habit.

With this acquisition, Viome will expand its core offering by tapping into Habit's robust insights for consumer behaviour modification. The agreement between Viome and Habit will be providing a richer consumer experience and deepen personalised recommendations with nutrition plans and engagement tools.

Naveen Jain, Founder and Chief Executive Officer, Viome, said, "With Habit now part of Viome, we have the perfect articulation of personalised health. I have always admired Habit’s ability to engage and motivate the consumer. Combined with Viome’s deep insights from the microbiome, we are able to see the complete story our body is telling us about our overall health."

Neil Grimmer, Founder and Chief Executive Officer of Habit, stated, "With the advent of big data and computational biology, I believe it is possible to provide everyone in this country and around the world a personalised blueprint to achieve their health and wellness goals." 

"Viome analyses the gut microbiome at a molecular level with advanced technology from the Los Alamos National Lab, which is a great competitive advantage and a great foundation for creating the ultimate whole-body nutrition solution," he added.