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Franchising the “VIP” way
When it comes to bags and luggage, there’s no other brand than VIP which is most trusted in India. Established in 1971, VIP Bags is the country’s largest luggage and backpacker maker. The brand has made a mark in the luggage industry with at-par quality and vibrant designs. This is the result of the strong urge to understand the changing needs and tastes of the judicious and quality conscious traveller.
As a result, VIP held the No.1 rank in Asia for luggage manufacturing and is also the 2nd largest producer of luggage in the world with four factories, produces nearly five million pieces a year. VIP Industries Ltd. has more than 8000 retail outlets across India and with a network of over 1300 retailers across 27 countries.
A legacy of over 40 years
The very first VIP Suitcase was manufactured in the year 1971. Since then, VIP Industries has sold over 60 million pieces of luggage to people around the world and have subsequently become the foremost manufacturer of hard and soft luggage in Asia, with a goal to make travelling simple.
Driven by innovation, VIP has always come out with products that are built for the future. But, the company hit a rough patch in the 2010s. VIP as a brand had lost relevance among the youth of India. And that’s when Radhika Piramal, Managing Director, VIP Industries joined her family business and making the brand relevant again, especially to people under 30 was her agenda.
This, coupled with dedication towards excellence, has helped VIP to be the market leader over the last 40 years.
Diverse Portfolio
VIP manufactures an array of products and provides numerous different services with an aim to make travel simple and convenient for millions of people around the world. Keeping in mind the needs of new age travellers, VIP has launched various brands under their flagship. Some of them are:
-ARISTOCRAT
-ALFA
-CAPRESE
-CARLTON
-VIP
-SKYBAGS
Patented Innovations
With an ultramodern, high-tech design lab at Nasik, VIP has several international patents and design registrations to their credit. Many of these innovations are patented in India as well as internationally. Some of these innovations are:
-Non Reversible Multi Safe Lock – so that the suitcase opens only right side up.
- Soft Grip handles – for carrying comfort.
-Security cable and Security Chain – inbuilt in the luggage.
-Central Locking System – to facilitate locking of all the three locks on the luggage, with single stroke key operation and many more.
Betting Big on Franchising
VIP started franchising more than a decade back. As the company puts it, franchising becomes a win-win situation for all stakeholders – the company, the franchisee as well as the customer. It also gives the company greater control over the way the brands are retailed.
The franchise model has really fuelled the company’s growth. Today, VIP has more than 500 franchise stores and is increasing that number with every passing month.
VIPS Bags is also listed among the Top 100 Franchise brands by India’s no.1 Franchising Magazine - The Franchising World, making it one of the most desirable and profitable franchises currently. The increasing number of franchise recounts an inspiring story of secure business success in teaming up with VIPS Bags.
Franchise 100
The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.
