Visagar announces vast expansion

Vividha by Visagar Polytex Limited wants to expand its retail presence with plans to open 125-150 stores over the next two years. It intends to open 20 stores in Rajasthan, 10 in Gujarat, 40 in Maharashtra, 30 in Madhya Pradesh and 10 in Uttar Pradesh.

"Currently, we have 15 stores based out of Rajasthan. In Kolkata too, we have a 2000 square feet showroom. Visagar has a wholesale presence in about 1500 stores, which we want to increase to 2500 stores. The company retails ethnic wear through a chain of company-owned ‘Vividha’ stores and plans to roll out franchise showrooms soon all over the country especially in North and West India," says Tilokchand Kothari, Managing Director of the company.

The company is engaged in textile manufacturing, wholesale, retail and trading business of ethnic wear (sarees, lehangas, suits), interlining goods as well as variety of fabrics. The firm markets under the brand name Vividha. Its sarees range from Rs 400-50,000 and sell sarees in the price ranging from Rs 2000-4000. It manufactures and wholesales sarees, lehangas, suits through its offices in Surat and Kolkata. Its in-house design teams in these two locations enable trend-setting and high quality products to reach all over the country.