Vivafit signs Rose Red as Master Franchisee

Vivafit, a Portuguese gym chain has signed an agreement with its Indian counterparts Rose Red-Lifestyles on July 4 in Delhi as Master Franchisee for expansion in India.

Vivafit the largest gym chain in Portugal with more than 110 locations, has pioneered the concept of ‘30 minutes workout for women only’ in the Portuguese market seven years ago. Vivafit aims to have a consolidated gym chain of 250 locations in Portugal and Spain and five Master Franchises in Europe, Latin America and in the Middle East & Asia by 2014.

After signing the agreement, Pedro Ruiz, CEO, Vivafit—Love Living Fit and Manisha Ahlawat, Master Franchisee for India informed that they are opening their first outlet in Delhi within next three months. The company is planning to have 10 to 15 outlets by 2011 and 1,000 outlets in the next 10 years. Elaborating on the expansion plan Manisha informs, “The first outlet will be company-owned while the rest of the expansion will be made through franchise route.”

During the past three years, Vivafit reached an accumulated growth of more than 68 per cent, with a total of 74 consecutive openings.