Vivafit to shape Middle East now

Vivafit, a European brand of women’s only gyms, recently signed  master franchising contract for Oman with Alkhonji Group, one of the largest economic groups in that country. In April, Vivafit had signed two contracts for Abu Dhabi and Qatar, and now will have its presence in three Middle Eastern countries. Vivafit’s mission is to motivate women to lose weight and feel great by creating habits of exercise and healthy eating.

Pedro Ruiz, Co-founder, Vivafit says: “By the end of the year, Vivafit's Master Franchisee will open two branches in Muscat which are already chosen. The commitment is to open five more during the first year. Vivafit also celebrates its 10th anniversary this year and is currently operating in 8 countries- India, Portugal, Spain, Uruguay, Singapore, Qatar, United Arab Emirates, Oman and Portugal.”

The Vivafit concept is to provide health and well-being with fast and easy workouts exclusively for women. The brand will provide marketing, sales and technical training to all its franchisees. Before a franchisee opens his gym, at no extra cost, the brand will send one of 25 professionals from the support team to provide assistance during the opening for three days.