Vodafone Idea, India’s leading telecom operator, has entered into a strategic partnership with ShemarooMe, a newly launched video streaming service of Shemaroo Entertainment.
Under this partnership, the subscribers of Vodafone Play and Idea Movies & TV apps will be having full access to Shermaroo’s content library across Bollywood, Devotion, Kids and other such genres and languages.
Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited, said, "We are excited to partner with Shemaroo Entertainment to provide rich curated content across genres to our customers. Through this partnership, our customers will get access to the best quality Gujarati content on the Vodafone Play and Idea Movies and TV apps exclusively. Our endeavor is to provide our customers with authentic entertainment keeping in mind their consumption pattern, culture and language preferences. We believe that video and regional content will be the key differentiator and its consumption will grow rapidly in the coming years, more so in the Gujarat market because of its affinity for watching Gujarati plays. We have been working towards strengthening our content offering and this partnership is a step further towards enriching our content portfolio."
Hiren Gada, CEO of Shemaroo Entertainment Limited, stated, "We are delighted to partner with Vodafone Idea. ShemarooMe has a huge plethora of content across genres and an unmatched offering of Gujarati content catering to the Asli fan of Indian content. Through partnerships like these, we wish to bring our content to the end-customers, and we are sure that the subscribers of Vodafone Play and Idea Movies & TV apps will thoroughly enjoy our offerings."
