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Volkswagen, Europe’s largest carmaker, has opened its first City and Pop-up store in Karnataka. With this launch, the brand aims to enhance accessibility and touch points within the Indian market.
Volkswagen is aiming to introduce 30 new pop-up and city stores across key markets in the next one year. They will be launched under the brands’ initiative towards preparing to be ‘Fit for the Future’ and being innovative.
Steffen Knapp, Director, Volkswagen Passenger Cars, said, “Our business environment is changing at a breathtaking pace in view of new technologies and enhanced customer expectations. Our customers today value innovation and in turn expect a prompt and hassle-free experience with Volkswagen. In lieu of that, Volkswagen has been working relentlessly towards being ‘Fit for the Future’ within which we’ve inaugurated our first Pop-up and City store in Karnataka.”
“This new format of transforming our sales stores is in alignment with our global growth strategy. As the world is moving towards connected mobility solutions, digitalization across the sales and after-sales process is pertinent. We’re constantly innovating our brand offerings and we trust our customers would appreciate the Volkswagen experience,” he further stated.
Rajiv Sanghvi, Managing Director, PPS Motors Pvt Ltd, added, “To enhance the customer purchase experience in today’s digital age, we are driven to deliver this world-class showroom that combines traditional and digital tools to offer a seamless sales experience to our customers.”
