Mergers & Acquisitions

VOOT Kids partners with Karadi Tales to bring to life popular Indian Classics

Opportunity India Desk
Opportunity India Desk Aug 01, 2019 - 2 min read
VOOT Kids partners with Karadi Tales to bring to life popular Indian Classics image
VOOT Kids, the all-new entertainment and fun-learning app for kids, is bringing to life popular Indian Classics by partnering with the iconic Karadi Tales.

VOOTKids, the all-new entertainment and fun-learning app for kids from the house of Viacom18, is bringing to life the vast selection of Indian Classics, partnering with the iconic Karadi Tales. The recently launched VOOT Kids is all set to delight kids with these classics narrated in the enthralling voices of legends such as Naseeruddin Shah, Gulzar, Usha Uthup, sporting stalwarts like Rahul Dravid and phenomenal actors like Vidya Balan, Javed Jaffery, R Madhavan, amongst others, through a diverse collection of audio stories, set in riveting soundscapes.

The Karadi Tales collection on VOOT Kids that is live now will also include e-books and videos. Introducing kids to various aspects of the Indian folklore, fables and culture, Karadi Tales with its bedtime stories, timeless tales of world’s greatest warriors and much more will provide an immersive storytelling experience on VOOT Kids. 

With hundreds of stories and book narrations by the diverse repertoire of well-known celebrities, VOOT Kids is sure to enrich every child’s entertainment and learning experience. 

Saugato Bhowmik, Business Head, VOOT Kids, said, “VOOT Kids endeavors to provide children with an immersive and holistic edutainment experience. With a wide array of content from Video, Audio stories, E-books, learning segments and more, the platform is set to become a key part of every child’s daily entertainment and fun learning journey. Audio stories are a magical segment, which will definitely fire up their imagination and allow every child to visualize a story in their own unique way.”

 “Partnering with marquee content partners like Karadi tales, that bring to life culturally rich and relevant stories with morals and learnings, is sure to add significant value to every child’s entertainment need and cognitive skills,” he further added.

Narayan Parasuram, Creative Director, Karadi Tales, stated, “The storytelling tradition in our country spans over 3000 years. This experience of storytelling involves not just the written word but visual imagery, vibrant narration, exciting sound, and musical textures. Karadi Tales has been involved in taking the joy of Indian folklore and storytelling for over 2 decades now. Karadi Tales audiobooks feature master storytellers from the Indian theatre and film world. The music and songs are based on the Indian classical music traditions and the visual imagery, on the phenomenal art traditions from across the Indian milieu. Karadi Tales is thrilled to celebrate the sights and sounds of India with VOOT Kids, to take the joy of storytelling to children across our country.”

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