Wadhawan Lifestyle on an expansion spree

Wadhawan Lifestyle Retail Pvt. Ltd (WLRPL), a Master Franchisee of Ed Hardy is planning to open 12 stores in standalone and shop-in-shops formats by next year. Out of these 12, five will be opened in Pune, Mumbai, Delhi, Chandigarh and Ludhiana, confirms Abhinav Zutshi, Business Head – International Brands, WLRPL.

The company is mainly targeting north India as it has high level of brand awareness amongst consumers. The company runs a total of nine Ed Hardy stores; out of which three are EBOs / standalone stores and six are shop-in-shops, across Mumbai, Delhi, Bengaluru, Amritsar and Jalandhar.

WLRPL is going to launch another outlet in Vasant Kunj in south Delhi, which will be the company’s second outlet in Delhi. The company tied up with Shopper's Stop to open its first company owned shop-in-shop at Juhu, Mumbai.