The spa industry is quite full of so many brands s trying to make their mark. Venturing into the spa business is easy but to maintain the quality, quantity and the brand name is what takes most of the efforts. The spa market is growing well and profits seem to be almost everywhere. With so many variations coming in the services and a whole lot of new innovations happening, the spa industry looks promising. Everyone wants to indulge themselves in the amazing services a spa provides but the brands that have made it big enjoy most of the success. The rejuvenation o mind body and soul is important but that doesn’t have to be too heavy in a person’s pocket. In a conversation with Namit Bhardwaj, Director, Oranz Spa, for our Indian Salon and Wellness Year Book 2017, he tells us the concept behind his brand, the factors that have helped him run his business well and the further plans he has for his brand, Oranz spa.
What is the concept behind naming your brand ‘ Oranz’?
The concept of ‘Oranz’ is very simple yet clear. Oranz believes that a visit to a salon or spa, during a moment of utter indulgence, should be simple and inexpensive. We adopt a holistic approach to heal the body, mind and spirit as one, undertake the root cause of the problem and look at the body as capable of healing itself.
How has been your entrepreneurial journey?
In the company, there are three directors, Renish Wadhya, Nikhil Kumar and I. We started the brand in 2011. Entrepreneurship is a tough and long journey for many people, being lucky and succeed at the first attempt is a rare phenomenon. But for us, that wasn't the case as we continued to learn and grow.
Kindly share with us the brand’s USP.
Oranz has a Thai ambience with a dedicated trained staff. They also have their own training institute which gives them an upper edge as compared to its competitors.
What were some challenges that you faced while running your brand?
The beauty salon and spa industry like any other industry face certain challenges. Some of these challenges that are plaguing growth potential are lack of skilled manpower, unorganised training institutes, increased operational costs etc. Oranz has its own training centre which helps them t overcome all these problems.
What are your brand’s business model and expansion plans?
Oranz supports both joint venture (50:50) company alliances and franchisee model. Incepted in 2011, the brand has more than 20 centres today and plans to expand to Gujarat, Maharashtra, Goa and MP. The brand aspires to offer enriching/ wholesome wellness experiences to individuals through the qualified and experienced salon and spa professionals.
Kindly share some points that have helped your brand to grow.
In order to grow in the industry when Oranz was a new name, some of the points that helped the brand to move ahead were a higher level of awareness, being creative, seeking professional advisers, believing in them and having a winner attitude.
