Weekender mulls franchise expansion

Weekender, an iconic fashion brand, plans to set-up around 220 exclusive stores and 150 shop-in-shops over the next one year. The major part of the expansion will be through franchising, confirms a company official.

The company is targeting to launch these outlets and shop-in-shops across 120 cities in India. Besides this, the company has recently, opened its 100^th outlet in Jodhpur.

Lunched in 1987 in India, the company is operating through 100 stores across 60 cities of the nation. Over the last few years the company has established symbolic relationships with Warner Bros, Disney and Cartoon Network to merchandise their cartoon and other popular characters on Weekender apparel via a license arrangement.