What Entrepreneurs Can Learn From OYO’s Success In International Market

After successfully venturing into the UK by launching Townhouse hotels, OYO is planning to deepen its presence globally. The leading Indian hotel chain, OYO is looking forward to expanding its Townhouse hotel brand to 400-500 within a year in the UK as well as in Indian Cities such as Guwahati, Vijayawada, Lucknow, Surat Etc.  

According to a current report, OYO Townhouse has expanded its inventory by 55% from last year owing to its choice of operating model. Other factors that contributed to OYO’s success with its Townhouse model are property turnaround time, operational efficiencies and distribution capabilities

Expansion in South-Asia

OYO is India’s largest hospitality chain comprising mainly of budget hotels. As a part of its global expansion plan, OYO entered the Chinese market, early this year. This was their third overseas expansion, after Malaysia and Nepal, where it has achieved immense growth. In an endeavour to deepen their network and emerge as South Asia’s largest hotel chain, OYO is now planning to enter the Indonesian market also.

UK Expansion

The United Kingdom is one of the most visited countries in the world. OYO launched its Townhouse brand in London. Under this brand, the hotel chain is partnering with small-scale hotels on the leasing and management contract models with 60% management contracts and 40% leased arrangements.  

Ritesh Agarwal, Founder and CEO of OYO, said, "Driven by its booming domestic and international travel and budget hospitality needs, the UK presents a multi-billion dollar opportunity for OYO." 

Technology

OYO is currently focussing on developing technologies that will help strengthen their mission. Instead of chasing business opportunities, they are investing in technologies like artificial intelligence, machine learning, and the Internet of Things to develop their services for both consumers and owners.

Targeting Business Travellers

Business travels have witnessed an unprecedented growth in recent years. Hoteliers are cashing in by leveraging on this segment by developing new strategies.

OYO is also targeting millennial business travellers for better revenues. Its Townhouse Brand is providing amenities focusing specifically on this section of travellers. Although it’s priced higher than the more pocket-friendly OYO Rooms, it offers amenities like a café, 24/7 kitchen, printer, whiteboards and other business services.