When you think ice-cream, Baskin Robbins is what comes to mind. Started in 1947, Baskin-Robbins has nearly 7,000 store locations in over 50 countries outside the US. It is surprising the kind of places where a Baskin Robbins ice-cream outlet can be spotted. They’re one of the world's most recognizable brands of ice-cream treats as well as the world’s largest ice-cream speciality chain!
As also signified in their logo, Baskin Robbins is known for their “31” flavour concept – a different flavour for each day of the month.
From an Idea to World’s Largest Ice-Cream Speciality Chain
Just like any other business, Baskin Robbins was opened with a belief that “people should have a choice and they should be able to try any flavour without cost.”
Burton Baskin and Irvine Robbins, two brothers-in-law decided to team up to convert this belief into reality as “Baskin Robbins”. This belief led to the iconic pink spoon and the concept of 31 flavours.
The Secret Ingredient of Success
The company has been treating its customers with more than 1200 exquisite flavours over the years.
With their high-quality ice-cream, specialty-frozen desserts, beverages and an incredible recipe library of 1200 flavours, it is little wonder that they are absolutely the most preferred ice-cream destination in the region.
However, other things that worked in favour of Baskin Robbins’ success are innovation, continuous research, and dedication to traditional corporate values.
Moreover, Robbins’ sense of marketing was what created most of the public buzz around the brand. For instance, when the Beatles came to L.A. in the sixties, the Beatle Nut flavour was launched almost instantaneously.
Baskin Robbins Freezing Its Success via Franchising
Baskin Robbins is the world’s largest chain of ice-cream speciality stores with over 7,000 retail outlets around the globe. In India, Baskin Robbins is the largest ice-cream retail chain in the country with over 725 + stores.
Sameer Bargir, Head-Business Development, Projects and International Business, Graviss Foods Ltd, said, “Franchisees are the pillar of our organisation, driving 100% of our front-end retail business.”
If you are looking to start your entrepreneurial dreams on a strong foundation, having your own Baskin Robbins franchise is the answer for you. And enlistment of Baskin Robbins in the Top 100 Franchise brands in India by India’s no.1 franchising magazine–TheFranchising World, further validates this.
Their premium products are backed every step of the way with their knowledge and experience in operations, marketing, training, product development. And, of course, ice-cream!
Franchise Facts
Investment: Rs 10-20 Lakhs
Area: 200-250 sq. feet
Expected Breakeven: In the first year
Franchise 100
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.
Wish to buy a franchise? Click here:
https://www.franchiseindia.com/brands/BaskinRobbins-India.18449
