What’s Up Wellness Receives Angel Investment from Several Investors

What's Up Wellness, a digital-first wellness business with its headquarters in Gurugram, has announced that their first angel financing round has raised an undisclosed sum from a number of investors. The company was bootstrapped before this. The funds acquired through this round will be put to use for team expansion, scaling up R&D, strategic product development to introduce new product categories, and advancing their brand-building initiatives.

Sahil Kukreja, Director, The Butternut Co., Ritika Jaisinghani, Founder, Elaa, Maharshi Ganatra, Partner, MGA, and Ritesh Ritolia, MD & Partner, Boston Consulting Group were the leaders of the most recent fundraising round for What's Up Wellness. Along with other well-known investors, the founders of consumer companies that are leaders in their respective industries participated in the round, including Soumya Kant, co-founder of Clovia, and Deep and Mohit Bajaj, co-founders of Sirona Hygiene.

Speaking about the fundraise, Sayantani Mandal and Vaibhav Makhija, Co-Founders of What’s Up Wellness said, “We are delighted to announce our first angel fundraising round, and extremely thankful to the investors for backing us. As these are individuals who have already disrupted categories and have built large businesses, their backing is a great confidence booster for us. All the investors come with rich experience in building various consumer brands; and thus their learnings and guidance shall be invaluable and will enable us at What’s Up Wellness to grow at an accelerated pace in the near future. Our goal is to provide nutrition in an easy and fun-to-consume way, not limited to just gummies but in whatever way our customer demands. We are always actively listening to our customers; and after speaking to more than 30,000 customers of ours, we have been able to figure out what are the challenges they face daily and how we can solve them effectively without making our consumers put in any extra effort. We now have our growth roadmap ready for the next one year and would be moving into heads-down execution mode.”

Speaking on his investment, Deep Bajaj, Co-founder of Sirona Hygiene said, “While nutrition is a promising and growing category, what struck me about Vaibhav was his clarity on creating this category with differentiated products while staying profitable! His grip on unit economics is commendable. It was a no-brainer to support him and Sayantani in this journey and I am sure they will do really well.”

With its multi-benefit, easily consumed gummies, What's Up Wellness is a cutting-edge wellness business that seeks to make wellness enjoyable and simple to eat. In May 2021, Sayantani Mandal and Vaibhav Makhija jointly launched the business. Both of the co-founders have a long history of managing marketing for a variety of D2C firms during their growth period and striking the perfect chord with customers. Their broad marketing expertise has so far enabled What's Up Wellness to sustainably grow its customer base and brand despite operating on a shoestring budget.

What's Up Wellness has introduced the ideal solution—a delectable nutrition filler in the form of gummies that has numerous advantages—at a time when the younger generation is experiencing multiple lifestyle problems due to increased intake of junk food and hectic lifestyles, such as hair loss, dull skin, sleeping disorders, and so on. What's Up Beauty Gummies for Hair, Skin, and Nails and What's Up Sleep Gummies with muscle healing and nerve relaxation are the company's two major items as of right now.

What's Up Wellness has introduced the ideal solution—a delectable nutrition filler in the form of gummies that has numerous advantages—at a time when the younger generation is experiencing multiple lifestyle problems due to increased intake of junk food and hectic lifestyles, such as hair loss, dull skin, sleeping disorders, and so on. What's Up Beauty Gummies for Hair, Skin, and Nails and What's Up Sleep Gummies with muscle healing and nerve relaxation are the company's two major items as of right now.

The brand now has an ARR of INR 5 Cr and plans to introduce 5 additional products in the next 6 months to increase its ARR to over INR 12 Cr. By the end of 2023, they plan to grow their customer base from the present 40,000 members to 2 lakh subscribers. On the strength of their highly effective product line, What's Up Wellness is actually poised to ride a high wave of exponential growth.