Why Children’s food supplement is another fast-growing industry in India

Child supplements are being demanded at an increasing pace in India. The government sets up manufacturing and awareness campaigns to promote health and wellness for parents looking for ways to boost their children’s physical growth. Demand has been growing both from individuals and institutions looking to enhance their children’s overall health. Child supplements come in various forms and include proteins, vitamins, minerals, peptides, and whey. As nutritional supplements become more specialized, parents will continue to look for alternatives that provide better value.

Foods supplements help children grow faster and become stronger throughout their lives. A child also needs to exert a great deal of energy so that he or she can make messes all day. In this fast running living it gets impossible to fulfil their all energy and body demands. Most parents are unaware of their kid’s body needs and end up making them malnourished. The Nutraceutical industry understood and tried to fulfil all the market demands by research and development of required products. People with kids of any age group can use these products straight away.

The kid's health beverage market alone has experienced a never seen before growth in the last 3-4 years. The estimated is being around 7000 crores out of which premium nutrition is growing at 12 per cent year-on-year.

Population

We are getting around 13 million newborns each year which increase the Indian population by an average of 0.99 per cent per year. This rapid-growing population of India urged enhanced demand for child supplements.

Demand for child supplements is also increasing all across the world, with parents looking for ways to increase their child's physical and intellectual growth. Almost half of the Indian households now have a child under the age of nine years old. Additionally, the number of children under the age of ten who were taking supplements grew from 28 per cent to 43 per cent between 2000 and 2010, reports Euro monitor International. This has spurred manufacturers to develop more targeted programs designed to assist families in attaining optimal health for their children.

Covid and Immunity

Covid-19 has made devastating damage to the human race. Though this pandemic is in control now and vaccines are working very fine for it, parents are very much tensed for their children’s future. They are trying their best to make their kids safe from the virus. Immunity is the only way to fight back and win from this situation. People from various parts of the country are searching and buying food supplements to fulfil the energy and immunity demands of their kids.

Changing Lifestyle

Technology has changed our lives in many ways. Kids who used to play physical games with their friends are now playing on smartphones. Their whole day passes while taking classes and learning online on iPads or laptops. E-sports also helped to worsen the situation. Children are being addicted to them and stopped doing physical activities. Parents knowing their child’s body needs try to provide them with essential nutrients. Children’s are choosy hence do not east whatever you give them. Here, supplements do the job as they are flavoured (which make them tasty) and are nutritious as well. It also helps to give the required number of calories to work and play for the whole day.

Pollution and Industrialization

One mains reason for deficiency in children is pollution. Agricultural activities are lad to harmful chemical. Large numbers of Children’s are not getting pure food and water which weaken them. These food supplements provide children with all the required nutrients, minerals and vitamins which are not available in their diet. Also, industrialization and shrinking of the world gave access to various harmful fast foods which said to be tasty but have a lot of side effects. Fast foods are not only low in energy and nutrients but also full of bad cholesterol. The food supplement market is growing as this fast food is not able to provide essential nutrients and fibres. 

Nation and Human Resources

Every nation understands its responsibility to give its citizen a better life. Citizens also help in nation-building in exchange. Government away try to organize programs and campaigns which promote health in rural areas. Recently, the government took the initiative to promote health supplements for kids. It is expected that it will help this industry to grow at a higher speed