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The concept of food trucks caught attention during the time of the Great Recession when ambitious culinary enthusiasts were finding opportunities to start-up their own venture that suited the challenging environment of that time. Till then the concept has taken the world by storm and is becoming a more popular industry in its own.
There are so many food truck franchises that operate in almost every nook and corner of India. The important thing to consider is that the concept is still working great for big brands in the F&B industry. Let’s find out why these brands are adding up food truck franchises in their business model.
Low-Cost Franchising
It is difficult for big brands to open their franchise in small cities and towns, so they prefer to open food-trucks that carry their flavours to reach out to customers in small towns. Also, this helps in spreading the brand more cost-efficiently and conveniently as food trucks don’t require much of an investment.
Furthermore, buying a food-truck franchise is a much affordable entity for those who wish to open a restaurant franchise. This is because you still carry the brand name and recognition as it will give you if you buy a restaurant franchise. So, it becomes an easy option for you to step into the world of franchising.
Food Trucks are the Trendiest
The concept may have emerged far back in time, but it is still one of the trendiest craze in the foodservice industry. It is obvious that the trendiest thing sells more because people want to be up-to-date with all the trends. As the craze for food trucks seems never ending, the food truck franchises get an upper hand.
International Influence
Not only in India, but the concept of food truck is also very famous in the international market. This is one of the key factors that it is gaining a huge popularity in India too. International brands like Mama’s balls, Grilled Cheeserie, Fukuburger Truck etc are earning a good name and revenue in this business. This creates one of the biggest influences on the Indian F&B industry and pushes the local restaurateurs to venture into a more creative and trendy idea of buying a food truck franchise.
Testing Grounds
One of most exciting thing about starting a food truck is that you have a room for creativity. An independent food truck chef has a lot of scope for experimenting in their recipes as they don’t have that much to lose, thanks to the minimal investment amount that it requires. One of the biggest reasons why people go for food trucks is that they can get to eat different cuisines served in different ways.
This fact has helped the big brands who own food trucks in experimenting in their recipes without incurring major losses. For them, food trucks are like testing grounds. This is why food truck franchise is becoming a profitable venture for them.
