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Indian mornings are incomplete without a sip of freshly brewed chai or coffee. Tea and Coffee are an integral part of Indian culture and heritage. Tea & Coffee chains are becoming widely popular for the past few decades and serve as a preferred location for meetings, dates, and hangouts.
However, there are very few high street chains that cater to the tea & coffee drinkers with healthier options, particularly by cutting down on sugar intake. Apparently, as per reports, 60% of our sugar intake is from tea, coffee and beverages consumed during the working or travelling hours.
As the popularity of healthy foods and restaurants has skyrocketed in recent years, health-conscious tea & coffee lovers are getting more inclined towards naturally sweetened options over the refined sugar and artificial substitutes.
Not just health-conscious people, cutting down on sugar intake is beneficial for everyone, including the young, diabetic, obese and alike. Thus, investing a healthy tea and coffee chain franchise will brew high revenues with low investment cost.
Growth Drivers
Healthy food & beverages, once a niche market, is now a burgeoning billion-dollar industry. Despite the fast growth of bottled juices and aerated drinks, consumption of tea and coffee is going up in India. Coffee consumption is up by 6% in the last few years while tea consumption has been showing a 3% annual growth. Over 80% of the people consume tea or coffee either before breakfast or with breakfast, which is also one of the reasons behind the high in-home consumption of tea. A certain proportion also considers tea as “any time of the day” drink
Product innovation and better marketing strategy have helped tea & coffee demand to mushroom all across the nation. Furthermore, with the growing wave of healthy eating, consumers prefer a healthier alternative of their tea or coffee.
A Healthy & Refreshing Franchise opportunity
The franchising model is certainly an easy and fail-proof way of venturing into the business world. Especially in the cafe market, consumers tend to choose an established name over a new start-up. Moreover, franchising has its whole host of benefits, such as low initial cost, low working capital, strong cash flow, quick break-even, large consumer base and much more.
Healthy tea & coffee chain works in a highly flexible store format, from the mobile pod, Kiosks to the multi-seat facility. The investment will start from as low as 2.8 lakhs for an area requirement of 4×2.5 ft, and can range up to 10 lakhs for an area of 300 sq. ft. You will start getting the return on investment within a payback period of 4-6 months.
