Augmented Reality (AR) is revolutionizing the beauty industry. Major industry players are harnessing this unique technology to attract more customers. Recently, L’Oreal partnered with Facebook to roll out virtual tests for shoppers through AR, aiming to drive more sales online.
According to a survey conducted, 78% of millennial customers would be more inclined to purchase a makeup product if they could see what it looks like on their face prior to buying it. Here are the following reasons why you should incorporate AR into your beauty franchise.
Millennials and Gen-Z
Millennials and Gen-Z constitutes the majority of the target audience in the beauty industry. This generation practically lives on cell phones and their most information comes in digital form. Internet and technology are influencing the buying decisions of this tech-savvy generation.
Thus, to attract these buyers, beauty franchisees can incorporate AR into their offerings. The consumers can test out products before making a decision to purchase any beauty products, which will help you gain consumer engagement both in-store and online.
Influencers
Influencers play a decisive role in a consumer’s life. According to research conducted, 65% of millennials would rather listen to their favourite YouTuber than an in-store beauty advisor.
Many brands have put leverage on influencer marketing and many have failed. Use of AR in your beauty franchise will encourage a high level of influencer engagement. This will not only help you to use influencer marketing effectively but will also be less expensive.
Bridging Offline and Online Gap
The major problem with online shopping is the absence of in-store help and advice which results in poorly-judged purchases. This may also affect the brand image.
AR not only allows the customer to try on more products faster but also experiment with various looks and products they would otherwise ignore or fail to notice. Thus, allowing consumers to make smarter and better-informed decisions without the need to physically visit a store.
Personalisation
Personalisation is the most emerging trend in the beauty industry. Augmented reality introduces real personalisation of beauty products. Instead of watching a blogger doing swatches of lipstick shades, customers can actually try them on virtually. Consumers will get to know how the products will look on their face instead of just reading about it or watching on YouTube.
This makes the experience far more personal, which in turn makes it memorable. Introducing AR into your beauty franchise will help you to cash on this emerging trend, thus increasing the sales of your products.
