It is always seen that a potential investor or an aspiring franchisee, will take up a franchise of a recognisable brand name. People always relate franchising with renowned chains including McDonald’s, KFC, Domino’s, SUBWAY, Pizza Hut as one can find these brands easily anywhere they go.
Why franchising?
India with little or almost no franchising laws has opened gateway for many foreign brands to foray and expand their businesses. Striving for success in any business is best enrouted via franchising business model of any successful or established brand. Reason being, the established or bigger brand holds the track record of success in the market with strong presence. The established brand also supports its franchisees via regular training programmes and assists them in managing the day-to-day store operations effectively. Talking about the proven business model for expansion, Sudeesh Varma of Green Gold Animation Pvt Ltd says: “Franchising is still at very nascent stage in India. The face value of the brand means a lot to get associated with the franchisees. Mutual co-operation and hard work is required by franchisor and the franchisee to make the venture a win- win situation for both of them.”
Think big!
The thought of starting any business brings along with itself, the defensive thought of failure, rejection and disapprovals. But industry experts or the big thinkers reciprocates the franchise tie up with success, acceptance and approvals. On a positive note, KVS Seshasai, Chief Executive Officer, Zee Learn Limited says: “Strong overall support! This is what an established franchisor brings as value to the franchisee. From sharing of best practices derived from years of experience to providing knowledge, know-how and solutions – an established franchisor can truly help a new investor (franchisee) get faster and higher returns on his or her investment. Another added advantage of an established franchisor is the massive economies of scale that it can bring for someone setting up a new business. This is why brands like Kidzee or Mount Litera Zee School are so popular as the potential partners understand the fantastic value that these established brands bring and what is even more important is that this value is easily demonstrable through the innumerable success stories of current partners.”
Take a quick look below at the key points which guides why an established brand is always better than a start up for franchisees.
