Woodland to start a fresh products line for online sales

Woodland India, a leading outdoor wear brand with expertise in apparel, footwear and accessories is looking forward to expand its market reach by making its products available on online space. The brand shall launch a new range of products to be sold via e-portals, thereby maintaining a distinction between the items available at brick and mortar stores and those available online.

Woodland has company owned, multi-brand and shop in shop stores. It has recently adopted franchise route to tap small cities and towns. In totality, it has around 500 stores and a presence in 20 countries across the globe. Owned and founded by Aero Group, it has its own leather tanning units with production facilities in India, Sri Lanka, Bangladesh, China, Vietnam, Indonesia, Malaysia, Philippines, Macau and Canada.

Woodland was launched in 1992 and immediately caught the attention of outdoor enthusiasts, catering to the needs of rock climbers, backpackers, hikers, trail runners, and outdoor lovers with the perfect tools to meet the challenges of nature, thus making its tree logo became synonymous with adventure.