World’s third largest hamburger chain to enter India

The Wendy's Company (TWC), world’s third largest quick-service hamburger company is eyeing the $50 billion Indian quick service restaurants market. The brand has signed an agreement with Sierra Nevada Restaurants Pvt Ltd (SNRPL) to develop and operate restaurants in India.

Wendy’s operates over 6,500 franchise and company owned outlets in the United States and 29 countries globally. Dave Thomas opened first Wendy's restaurant in 1969 in Columbus, Ohio. He opened the door to a new gold standard in quality food. When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers. The brand uses select, premium ingredients and serves food that's made fresh with every order.

Wendy’s competitive category is forecasted to outpace overall foodservice growth through 2015. Within the QSR segment, the brand primarily operates in the hamburger (burger) and chicken categories – two segments which together comprise nearly 40 per cent of the global QSR market. The brand believes that the international QSR market is significantly underpenetrated and offers tremendous opportunity for additional growth. It is rare to find an opportunity to invest in and develop a brand as iconic as Wendy’s in a new market. A prospective Wendy’s franchisee gets brand power, instant recognition, a comprehensive support system, and an experienced management team fully committed to worldwide growth.

Wendy’s is committed to provide new franchisees with the training and tools essential to running a Wendy’s restaurant. Through its world class training program and ongoing support system franchisees are benefitted. Wendy’s provides support to its international franchisees through international corporate headquarters in Atlanta, and regional support offices in Miami and Hong Kong.