WOW! Momo Franchise: Investment, Profit and Process

If you love momo and are thinking of starting a business, you might have heard about WOW! Momo franchise. With its fresh, enjoyable, and franchise-friendly business model, this local business has completely changed street food in India. With its creative twist on the traditional momo, WOW! Momo has swept India. What began as a tiny business has now grown into a well-known restaurant chain. If you are thinking of starting your business venture with this franchise, this blog is for you. This comprehensive guide will guide you through the investment specifics, possible profits, and procedure.

Disclaimer: As of 28th April 2025, Franchise India is not providing WOW! Momo franchise. However, we may include it in our list soon. If you wish to get it anytime in the future, do read this blog to get the detailed analysis.

WOW! Momo Franchise: A Quick Overview

Offering a wide variety of momos, from traditional steamed to daring pan-fried and sizzler alternatives, WOW! Momo has carved out a niche for itself. A large consumer base has responded favorably to their innovative flavors, consistent quality, and clever marketing, which has made them a well-known and desirable brand. For prospective franchisees, this high level of brand identification is a big plus.

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WOW! Momo was launched on August 29, 2008, founded by classmates Binod Homagai and Sagar Daryani. The company is based in Kolkata. According to CEO Sagar Daryani, WOW Momo, the operator of well-known fast-food restaurants, is aiming for a revenue target of Rs 650 crore for FY25. As of April 15, 2024, WOW Momo is currently valued at ₹2,440Cr. By 2027, WOW Momo wants to turn a profit of ₹1000–1200 crore and ₹50–80 crore EBITDA. As per the latest data, Wow! Momo has over 300 outlets in 17 different cities.

Why a WOW! Momo Franchise?

Buying a Wow! A Momo franchise may be a desirable option for several strong reasons:

• High Popularity and Brand Recognition: With a large and devoted client base, WOW! Momo has made a name for itself as the top momo chain in India. They have become well-known due to their inventive flavors and reliable quality. This guarantees a constant flow of prospective clients from the start. A new outlet's early marketing efforts are greatly reduced by this brand recognition.
• Successful and Proven Business Model: WOW! Momo has effectively executed a well-defined and consistent business model across a large number of locations. Being a franchisee reduces the risks involved in launching a brand-new business by allowing you to make use of their proven supply network, marketing plans, and operational processes.
• Wide Range of Innovative Products: If compared to typical momo suppliers, Wow! Momo has a varied and interesting menu to suit a range of tastes. Their product innovation keeps customers interested and draws in a wider audience, offering everything from traditional steamed momos to creative variants like pan-fried, sizzler, tandoori, and even chocolate momos. This ongoing innovation encourages repeat business and keeps customers interested.
• All-inclusive Assistance for Franchisees: Wow! Momo offers its franchisees a wide range of support services, such as:
• Staff Training: Making sure your crew has the skills needed for operations, customer service, and food preparation.
• Operational Guidance: Standard operating procedures and continuous assistance to effectively manage the outlet.
• Marketing and Promotional Strategies: Providing regional and national marketing initiatives to increase foot traffic to your store and brand awareness.
• Support for the Supply Chain: Having access to their effective supply chain guarantees prompt service and fresh ingredients.
• Location Assistance: Help in choosing a good spot with lots of foot traffic.
• Store Setup Support: Help with your outlet's design and style by brand guidelines.
• Multiple Revenue Streams: Through collaborations with significant food aggregators like Zomato and Swiggy, WOW Momo restaurants usually profit from a variety of revenue streams, such as dine-in, takeout, and online delivery. In addition to maximizing sales potential, this variety offers resistance against shifting consumer tastes.
• Relatively Low Investment Compared to Other QSRs: Although the initial investment is substantial, it is sometimes seen as being relatively less than well-known Quick Service Restaurant (QSR) franchises. This makes it a more accessible option for certain business owners.

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• High Growth Potential of the QSR Market in India: Urbanization, a young and working population, and shifting lifestyles are all contributing to the QSR sector's significant growth in India. Wow! Momo is in a good position to benefit from this expansion because it is a well-known and reasonably priced brand.
• Possibility of High Returns: According to several current franchisees, a Wow Momo franchise can generate strong profit margins and a very short break-even period with effective operations and a prime location.
• High Trust and Brand Equity: Over the years, Wow! Momo has developed a strong brand and gained the confidence and allegiance of its clients. Your franchise will find it easier to draw in and keep clients due to this solid reputation.
• Opportunity to Be a Part of an Expanding Success Story: By becoming a franchisee of Wow! Momo, you join a vibrant, quickly growing business with big ambitions for future expansion both locally and abroad.

Investment Breakdown

The investment in a franchise may depend on location. Here’s the investment details:

How Much Profit Can You Expect From a WOW Momo Franchise?

• Monthly Revenue: ₹4 lakh – ₹8 lakh
• Net Profit Margin: 20% – 25%
• Monthly Net Profit: ₹80,000 – ₹2 lakh
• Breakeven Time: 12 – 18 months

Step-By-Step Guide to Start a WOW! Momo Franchise

Becoming a Wow! Momo franchisee involves a structured process:

First Inquiry

Use Wow! Momo's official website or franchise inquiry channels to show your interest. Probably, you will have to complete an initial application form with information about your background, financial situation, and desired location.

Application Review

Momo's franchise team will evaluate your application to see whether you are a good fit to become a franchisee. Background checks and initial conversations may be part of this.

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Meeting and Discussion

The Wow! Momo franchise team will invite you to a thorough meeting if your submission is selected for further consideration. This is a chance to talk about possible locations, ask questions, and find out more about their franchise model.

Location Approval

You'll need to select a good location for your outlet that fits Wow! Momo's criteria in terms of visibility, accessibility, and footfall. The ultimate location will require approval from Wow! Momo. They frequently have particular rules on the dimensions, design, and surroundings.

Franchise Agreement

The franchise agreement will be given to you after the site has been authorized. The terms and circumstances of the franchise, including the franchise cost, royalty structure, operational rules, and the rights and obligations of both parties, are described in this legally binding document. It is strongly advised that this agreement be reviewed by a legal expert before signing.

Training and Setup

You and your main employees will receive thorough training at Wow! Momo's designated training centers will follow the signing of the agreement. All facets of running the company are covered in this course, including marketing, inventory control, customer service, and food preparation. At the same time, you will start the process of establishing your outlet following Wow! Momo's requirements.

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Outlet Launch

Your WOW! Momo store will be prepared for opening after everything is set up and your staff has received training. For a flawless opening, Wow! Momo usually offers assistance during the early launch phase.

Continuous Assistance

WOW! Momo will provide you with continuous assistance as a franchisee in areas like marketing, operational direction, menu revisions, and quality assurance.

Frequently Asked Questions

What is The Turnover Of Wow Momos?

Wow! Momo's operating income increased from Rs 413 crore in FY23 to Rs 470 crore in FY24. For FY25, Wow Momo wants to generate Rs 650 crore in revenue. WOW Momo aims to generate ₹1000–1200 crore in profit and ₹50–80 crore in EBITDA by 2027.

Who is The CEO of WoW Momo?

As of 2025, Sagar Daryani, a co-founder of Wow! Momo serves as the company's CEO. With a modest kiosk in Kolkata and an ambitious aim to make momos common throughout India, Sagar founded Wow! Momo in 2008 with his college classmate Binod Homagai. Under his direction, the business has developed into one of the most successful quick service restaurant (QSR) chains in India, renowned for its creativity, distinctive brand, and speedy national growth.

How Much Does a Wow Momo Franchise Cost?

Starting a Wow! Momo franchise typically costs between ₹22 lakh to ₹35 lakh in India (as of 2025).
Here’s a simple breakdown:

• Franchise Fee: ₹5 lakh – ₹8 lakh
• Outlet Setup and Interiors: ₹12 lakh – ₹18 lakh
• Kitchen Equipment: ₹4 lakh – ₹6 lakh
• Initial Raw Materials and Stock: ₹1 lakh – ₹2 lakh
• Marketing & Branding: ₹50,000 – ₹1 lakh
• Licenses and Other Miscellaneous Costs: Around ₹1 lakh