XSB plans to expand via franchising

Xtreme Sports Bar (XBS), a Hyderabad-based chain of sports bar plans to take up its count to 30 outlets by the end of 2012. These outlets will be a mix of both company owned and franchised ones. Besides this, the company also aims to take the brand to overseas markets in countries like Europe, Australia and US in the next two years.

Recently, the company has launched its outlet in Mumbai and is planning to open 10 more outlets across India by the end of this fiscal year. Out of 10, two will be opened in Mumbai, one each in Delhi and Bengaluru. The company is planning to invest Rs 30 crore for its pan-India expansion in the next two months. It is further going to open one more outlet in Vishakhapatnam by the end of this month.

The bar has loyalty programmes-Xtreme MPB (Most Valued Player) card in silver, gold and platinum category, which can be used at all XSB across the country. It also disseminates monthly newsletter to all its members up dating them about their in-house events, rock bands performances, karaoke nights and sport quizzes.

Presently, the company has eight outlets in India, out of which, four outlets are in Hyderabad, two in Bengaluru, one each in Gurgaon and Mumbai.