‘Ye hai Tobu Cycles’ ka expansion plan

Tobu Cycles Group, one of India’s major bicycle manufacturers and retailers, is eyeing at opening 30 to 35 retail outlets in the next one year. The group presently operates six stores in India.

 “We will open 30 to 35 stores in the next one year. We want to expand fast rising from our present count of six,” says Rajnish Goenka, Chairman, Tobu Cycles Group. Besides retail franchise, the company is also offering franchise in manufacturing in Jharkhand.

“Other than our retail franchise model, we also offer franchisees in manufacturing in which we train franchisees in all aspects and help them manufacture cycles with the latter investing in the business,” Rajnish Goenka adds further.

Tobu is India's one of the leading players in the field of children bicycles, tricycles, baby walkers and prams. Tobu, which was launched in 1967, has set up a unit at Okhala Industrial Area in New Delhi, apart from setting up facilities at Ludhiana to cope up with ever-increasing demand and provide quick deliveries.

The company has tied up with TV channel, Cartoon Network for co-branding with it famous characters like BEN-10 and to have its designing, publicity and marketing support. It has also tied up with big retail chains like Big Bazar/Pantaloon, Wal-Mart, Spencers, Aditya Birla, Vishal Megamart for retailing at their retail stores pan-India.