MSME

YES BANK Launches UPI Payments Through Rupay Credit Cards

Opportunity India Desk
Opportunity India Desk Jul 26, 2023 - 3 min read
YES BANK Launches UPI Payments Through Rupay Credit Cards image
As the demand for credit cards continues to rise in the country, RuPay Credit Card on UPI is changing the perception of credit consumption and has the potential to deepen credit penetration particularly in semi-urban and rural areas.

YES BANK on Wednesday launched UPI payments through RuPay Credit Cards to make credit-based transactions easier for its customers, the bank said in a statement.

Through this launch, customers can now link their YES BANK RuPay Credit Card with UPI-enabled apps such as BHIM, PhonePe, Paytm, Google Pay, Slice, MobiKwik, PayZapp, among others, making credit card-based transactions easier with enhanced security. 

The launch of UPI Payments through RuPay Credit Cards empowers customers to now enjoy the ‘credit-free’ period feature on a UPI platform, which was earlier only limited to POS/eCom based transactions. Any existing YES BANK Credit Card customer who does not have a RuPay Credit Card can avail a virtual YES BANK RuPay Credit Card and link it with their existing UPI app.

Speaking about the launch, Rajan Pental, Executive Director, YES BANK, said, “Today, YES BANK powers nearly 40 per cent of all the UPI merchant transactions in the country. Given our digital prowess, over the years, we have built capabilities that can power digital transactions at scale, thereby impacting the lives of millions of customers. The launch of our UPI payments facility on RuPay Credit Cards is a testament to the effort, through which, we aim to provide customers with a rewarding and convenient banking experience.  With this collaboration, we aim to further strengthen India’s march towards establishing a digitally empowered economy, while providing a safe, secure and seamless payment experience for customers.”

Praveena Rai, Chief Operating Officer, NPCI, said, “We are delighted to onboard YES BANK RuPay Credit Card customers to experience this cutting-edge digital payments solution that combines the convenience of UPI with the benefits and rewards of RuPay Credit Cards. With the integration of YES BANK RuPay Credit Card on UPI, individuals can make seamless transactions across online and offline platforms on RuPay’s highly secure network, eliminating the necessity of physically carrying their card. As the demand for credit cards continues to rise in the country, RuPay Credit Card on UPI is changing the perception of credit consumption and has the potential to deepen credit penetration particularly in semi-urban and rural areas”.

In addition to the convenience and ease of UPI transactions, users of YES BANK RuPay Credit Card can avail the following benefits:

Safety And Security: UPI payments on YES BANK RuPay Credit Cards are safeguarded with robust security measures, ensuring the protection of customers' financial data.

Reward Points: Customers can earn attractive reward points on UPI transactions.

Credit-Free Period Functionality: Leveraging the credit-free period feature of Credit Cards, customers can now manage their finances efficiently even when they use UPI.

Consolidated Billing: YES BANK offers the convenience of settling the consolidated bill of UPI payments once a month through the Credit Card statement, simplifying financial management for customers.

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