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Yogurt major Yogurberry has inaugurated its new outlet in the Capital, located in Greater Kailash. The outlet is occupying an area of 2000 sq ft. Yogurberry offers a unique “All You Can Fill” in a regular cup model to its customers, allowing them to create their own combinations and fun-filled tastes, which starts at Rs 75 only for Tuesday’s and Thursday’s.
Ameer Husain of Raasha Leisure and Entertainment and Yogurberry’s franchise partners for North and East India, said: “We wanted to give our customers a new way to experience frozen yogurt. This new customer-centric location traverses new boundaries for us, reworking the system it is the first to be launched Yogurberry in this format.”
The yogurt outlet is having not only low fat and low calorie frozen Yogurt in its menu but also vegetarian sandwiches, wraps, muffins and croissants. Assisted by trained Yogurberry staff the customer has to walk in fill their own Yogurt flavour and add the toppings themselves and finally pay according to the weight rather than a fixed price. Yogurberry’s second outlet is in the pipeline, which is to be opened at Punjabi Bagh, New Delhi. In the NCR areas, Yogurberry is located in Gurgaon and Noida.
Based in South Korea, Yogurberry was introduced in India in 2011 by Synergy Holdings, the brand’s master franchisee for India, Qatar, Bahrain and Oman. It has appointed Raasha Leisure and Entertainment as the area franchisee for Northern and Eastern regions of India. The frozen yogurt major plans to open over 100 outlets across the country over the next five years. Established in 2004, Yogurberry is present in 17 countries such as the US, China, Brazil, the UAE, Kuwait, Panama, Malaysia, Philippines, Indonesia, and Paraguay, Bolivia, Australia, Colombia, India and many other countries.
