In order to empower people to improve their employability and career prospects, Shankar Sundaraneedi, CEO, ShineNexgen Private Limited started training and recruitment service in 2017, Speaking to Opportunity India Shankar shares the journey of their company.
When Did You Start This Business And How Did The Very Idea Come Up?
Shankar Sundaraneedi: We started this business in 2017. The idea for this venture came up as a result of recognizing the need to help individuals who lacked essential skills, such as English language proficiency, communication skills, interview techniques, and soft skills. Understanding the importance of these skills in today’s competitive job market, I have decided to create a training and recruitment service that could empower people to improve their employability and career prospects.
Driven by a desire to make a positive impact on the lives of others, I have curated comprehensive training programmes tailored to the specific needs and goals of target audience. ShineNexgen’s vision was to provide practical, hands-on learning experiences that would enable individuals to overcome language barriers and enhance their professional capabilities.
Since the inception of our corporate training and recruitment business, ShineNexgen has been continuously strived to stay up-to-date with industry trends and the evolving demands of employers. Through networking with businesses and organisations, we have aligned our training services to meet the hiring requirements of the job market.
Over the years, our commitment to individual support and mentorship has allowed us to celebrate numerous success stories among our trainees. These success stories serve as testimonials and inspirations for others seeking to improve their skills and find meaningful employment.
Our journey showcases the dedication, empathy, and genuine commitment we have towards the growth and development of others. By starting this business, we have made a significant contribution to empowering individuals, enabling them to unlock their potential and achieve success in their professional lives.
What Challenges Did You Face In Running This Business?
Shankar Sundaraneedi: The corporate training and recruitment sector can be competitive, with many players offering similar services. Standing out and differentiating our business from others might require innovative approaches and a strong value proposition.
Attracting clients and marketing our services effectively can be challenging. Finding the right channels to reach our target audience and showcasing the benefits of our training programmes was crucial.
Most importantly, managing finances, especially in the early stages of a business, can be demanding. Maintaining a balance between revenue generation, operational costs, and investments in growth was essential and we faced lots of struggles in this aspect.
Scaling our business to accommodate more clients and expand our services came up with logistical and organisational challenges. Finding the right talent and providing them with adequate training to deliver high-quality programmes was a little challenging. Also, incorporating technology into our training programmes and operations required investment and technical expertise.
How does this business model work?
Shankar Sundaraneedi: This business model operates by utilising the innovative “ADA” method, focusing on “Activities, Discussions, and Applications.” With a participant-centric approach, the training programmes are designed to be 80 per cent practical and 20 per cent theoretical, empowering learners through hands-on experiences, collaborative discussions, and real-world applications. By customizing training programmes to meet the specific needs of clients and their target audience, the company ensures maximum skill development and knowledge retention. Employing qualified trainers, embracing technology, and prioritising client engagement and satisfaction, the model delivers comprehensive and effective corporate training and recruitment solutions, ultimately empowering individuals to enhance their professional capabilities and career prospects.
Is there anything your company provides that entrepreneurs can learn about?
Shankar Sundaraneedi: ShineNexgen provides valuable insights for entrepreneurs to learn about innovative corporate training and recruitment methodologies. Entrepreneurs can gain knowledge from our “ADA” method, emphasizing “Activities, Discussions, and Applications,” which balances 80 per cent practical training with 20 per cent theoretical training.
This participant-centric approach showcases the effectiveness of customised training programmes to address specific needs, fostering skill development and real-world application. Furthermore, our journey from a proprietary company to a private limited company highlights the importance of adaptability and visionary leadership. By sharing our expertise, entrepreneurs can learn how to leverage technology, engage clients, and transform their businesses to make a positive impact in the corporate training industry.
What Is The Lesson Learnt So Far In This Journey?
Shankar Sundaraneedi: The key lesson learned so far in our journey is the transformative power of perseverance, personal growth, and empathy. Our initial struggles after education underscored the importance of English language skills and communication, motivating us to overcome challenges and attain personal success. Recognising the significance of these skills, we embarked on a mission to help others facing similar barriers through our corporate training and recruitment venture.
The development of the "ADA" method, with its emphasis on practical learning and balanced training, showcases our commitment to providing impactful solutions. Through visionary leadership and continuous innovation, you’ve demonstrated that a participant-centric approach can create positive change in people's lives and contribute to the success of our business.
New Plans You Are Working On?
Shankar Sundaraneedi: Our company has exciting prospects for expansion and growth. Some potential plans include extending your corporate training and recruitment services to different parts of the world, gaining more recruitment clients, and developing innovative training methodologies.
Anything You Would Like To Advise To Young Entrepreneurs?
Shankar Sundaraneedi: As a seasoned entrepreneur, we would advise young entrepreneurs to embrace the journey with passion, perseverance, and an open mindset. Embrace failures as learning opportunities and never be afraid to take calculated risks. Stay focused on delivering value to your customers and continuously seeks feedback to improve your products or services. Surround yourself with a strong support network of mentors, advisors, and like-minded individuals who can offer guidance and encouragement.
Invest in your personal and professional growth, and always be open to learning and adapting to market changes. Remember that success may take time, so stay patient and persistent, and most importantly, believe in yourself and your vision. With determination and a strong work ethic, you have the potential to make a meaningful impact and create a successful and fulfilling entrepreneurial journey.
How Do You Compete With Other Service Providers Who Are Well Established In This Sector?
Shankar Sundaraneedi: Competing with well-established service providers in our sector requires a strategic approach. Firstly, identify our unique value proposition and what sets our corporate training and recruitment services apart. Focus on our strengths and areas where we can outperform competitors. Leverage technology and innovation to offer cutting-edge solutions that address current market needs. Build strong relationships with our clients by providing exceptional customer service and personalised experiences.
Consider partnering with complementary businesses or organisations to expand our reach and credibility. Invest in targeted marketing efforts to create brand awareness and showcase our expertise. By consistently delivering high-quality results and demonstrating the value we bring, we can gain a competitive edge and position our company as a strong contender in the industry.
