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Zivame, an online lingerie brand, has launched its new brand identity with a new logo and tagline, 'Love Yourself Inside Out'.
Unlike the previous text-based branding, the new logo now has both a standalone letter - z - along with the full name in the text - 'Zivame'. The logo is designed by OPEN Strategy & Design, a Mumbai-based branding and design consultancy.
The brand has also unveiled its ad campaign #PairItRight.
Founded in 2011, Zivame now has more than 30 retail stores and a presence in over 800 partner stores across India.
Amisha Jain, CEO of Zivame, said, "Zivame has come a long way since its inception and has played the pivotal role of a catalyst in growing the category and shifting perceptions. The past two years have been particularly good for us as our revenues have grown 63 per cent in FY18 to Rs 86.6 crore. FY19 has seen 50 per cent plus growth in revenues. The Zivame brand's gross sales reached a 220 plus crore run rate at the March 2019 exit."
"The new tagline, 'Love Yourself Inside Out', invites women into a world to discover their personal style, space where they can browse, discover and shop while retaining a sense of their individuality. Every element of this new identity, be it the choice of colour or the design, is truly a reflection of what our customers expect from us," she added.
