Professional Overview
A highly motivated and focused media professional with over 15 years of experience in writing, editing, media, print, digital, and magazine production. Combining the creative ingenuity of a writer with the practical approach of an operations manager and a managing editor, she excels at delivering high-quality content that not only engages audiences but also meets organizational goals. With a proven track record in managing teams and producing exceptional publications, she has played a pivotal role in shaping the editorial direction of leading media publications and driving strategic content initiatives.
Key Roles and Media Presence
- Assistant Editor, The Franchising World, Franchise India Media, New Delhi (March 2009 – Present): In this role, she is responsible for editorial leadership, content creation, and managing the entire magazine production process. Her influence ensures that each edition maintains a consistent standard of excellence, offering insightful content on franchising and business trends.
- A regular presence at national industry conferences and events, where she has contributed as both a moderator and speaker, sharing expertise and engaging with key stakeholders in the franchising and media sectors.
- Have worked with prominent publications such as The Indian Express, Vintage Publications: Celebrating Vivaha, In Touch with Fashion and The Franchising World, she has made significant contributions to both print and online platforms, offering industry insights and thought leadership on topics ranging from Fashion, Lifestyle, Franchising to Retail Entrepreneurship.
Career Highlights
- She has received the Editor’s Choice Award (2012) for excellence in journalism, a recognition of her outstanding contributions to the media industry.
- Instrumental in organizing and moderating an advertising conference in Chandigarh, providing a platform for industry leaders to connect, collaborate, and share innovative ideas.
- As Assistant Editor at The Franchising World, she is a driving force behind the magazine’s editorial evolution, setting and upholding high editorial standards, improving content delivery, and ensuring relevance to readers.
- Consistently contributed to the growth of B2B media content, providing valuable insights and strategic guidance on franchising, retail, and the SME sectors, further cementing their reputation as a leading voice in business media.
Education
- Master’s in English Journalism | Indian Institute of Mass Communication, New Delhi (Jul 2005 – Jun 2006): This rigorous academic training laid the foundation for a successful career in journalism, equipping her with the skills necessary for writing, reporting, and editorial strategy.
