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Opportunity India Desk
Opportunity India Desk
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Opportunity India Desk

Opportunity India Desk

Stories From The Author

  • Smart franchisees convert visitors to buyers

    The success of any business depends upon its customer base and their satisfaction. As a franchisee you need to make your customers happy to have a long term relation with them. Here are a few tips to serve your customers in a better way.

  • Bitter failure can lead to sweet success

    It is possible to taste success after failure. Many first time franchisees fail in their ventures and consider themselves inefficient businessmen. But one must not lose heart so soon. Let us have an insight into this view

  • Post budget reactions

    With most of the market signals remaining positive with the Union Budget 2010-11, the consumer is happy being center-stage of the consumption story and is in a better position than last year. However, challenges remain. Read on to know what is in store fo

  • Cash-strapped franchisees need not fear

    If you are an aspiring franchisee with high hopes to succeed but lack the courage to plunge in to this field due to lack of money and experience, than this article is a must read for you

  • Women Franchisors Stand Tall

    The last few years have witnessed a tremendous growth in the franchising arena, especially for the fairer sex. Looking at the progress of women in all fields, it can undoubtedly be known as the women’s era. The article is a tribute to women entrepreneur

  • Educating rewards

    Lina Ashar, Founder, Kangaroo Kids Education Limited (KKEL) shares her success story to inspire and motivate many like her to involve them self and walk besides men and succeed in the field of business and franchise.

  • In the business of beauty

    I believe it is important to have a dream, because that is the starting point. Then go ahead and realise the magic of your dreams through focused determination, a crusader’s zeal and hard work. I never believed in destiny. I believe you can make your ow

  • Fit Five For The Fairer Sex

    With the evolution of franchising in India, women have made a smooth transition from homemakers to successful business owners. Women franchisors are steadily on the rise and gaining prominence in the male dominated business area. Read on to know the top f

  • Assess the right opportunity

    These days in franchise marketplace numbers of franchises being offered have increased with the acceptance of franchising by companies. While planning to buy a franchise business as a buyer you need to keep some important points in mind to evaluate a fran

  • Limited consumers with unlimited profits

    Most entrepreneurs believe taking up a franchise is the fastest route to success as it captivates maximum consumers. This is true but having a niche customer base can be equally profitable. Keen to know more about this.read on

  • Discount counts

    Modern retailing has given way to the newer concepts like discount retailing which have captured the interest of both the consumers and the investors (franchisees). The concept offers some interesting benefits for both. Read further to know more about suc

  • Power punch of social media

    Social media is the new-age tool in advertising. It is considered as one of the best marketing strategies to establish a new brand or boost the sales of an established brand. Find out more about this unique but popular marketing technique

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