Opportunity India Desk

Every business man aims for expansion. Franchising is a platform that gives enormous opportunity to the business holder to outspread and expand their business. As Shahnaz Husain, Chairperson and MD, Shahnaz Husain Group says, “Franchising is the core of every successful business and success of Shahnaz Husain brand was possible only through franchising. In fact, ...

Franchising undoubtedly is a remarkable way to expand an existent business. A great deal of effort goes into building a strong franchise system. As Donald Boroian, Chairman and CEO, Francorp, US says, “Franchising a business is like giving birth to babies that need complete care to grow.” It is another way to expand and multiply ...

As the name suggests conversion franchise refers to a situation in which an already established businessman is offered the opportunity to convert his independent business into a franchised business. This model of operating business is different from traditional franchising. Therefore conversion franchisees are the established businessmen with prior experience and business acumen. Moreover in this ...

India still has no specific franchise laws, but still franchising in India has to undergo through various legal propositions which affects the franchisor-franchisee relationship. Like intellectual property, taxation, labour, property and exchange control regulations. The absence of specific franchise agreements may pose problems to the parties entering franchise accord.The franchise agreement is the basic contract ...

Marketing is a strategic tool to develop every business. A strong marketing strategy is the need of the hour, without which a business cannot run successfully in the market. A franchising business is a twofold marketing strategy, in one way it boosts the sales of the parent company and in another way it also takes ...

A prime location makes a lot of difference to the brand. Having taken up a retail franchise of a brand, the next step forward for the franchisee is to look for an appropriate location. High streets or shopping malls are considered to be the best locations to have an outlet of a franchised brand.However, there ...