Opportunity India Desk

Over the years, I have witnessed disputes and issues between franchisors and franchisees caused due to misunderstanding or failure of support which could have been avoided or lessened with mutual understandings. We tend to think that the most important aspect to protect in franchising is the Intellectual Property Rights (IPR) or 'know-how' of the System. ...

Franchise fee is the amount of money paid to the franchisor at the initial stage of establishment of a franchise business. It is a mandatory investment that every franchisee has to make before signing up the franchise agreement. Basically, there are two types of fees in a franchise business: the franchise fee whereas royalty fee ...

In simple words, marketing is all about the tactics that either a franchise company or an entrepreneur uses to position his/her brand or brand’s products to target the potential customers in the market. With the increasing cut-throat competition in the market, many of the international brands those are present in India are doing strategic planning ...

Public Relations (PR) is the most reliable and effective form of communication. Just like advertising, it is also a part of the marketing mix but it is more impeccable and cost effective than advertising. Sunayana Nair, Manager PR, Kangaroo Kids Education Ltd says, "Public relations is perhaps the best way to connect to the target audience; ...

In India, travel agency business is growing tremendously well over the past few years, and is witnessing unbelievable growth driven by rising middle class, increasing number of foreign tourists and brilliantly tailored campaigns by the Government to promote ‘Incredible India’. Entrepreneurs who aspire to open their own travel agency do not have a better option ...

The designer wear is one of the fastest changing industries in the world today. Designer wear has gained more acceptance in the Indian market in the recent years. Earlier its scope was limited to the rich and famous only but with the changing times, designer wear has found its acceptability in the escalating middle class ...