Opportunity India Desk

The old merchandise in retail stores gives way to new merchandise at the end of every season. Offloading the out-dated goods from retail stores, making an inroad for new merchandise, retailers are increasingly opting for factory outlets. Franchising these factory outlets is however, serving the two way purpose of these retailers: one the old merchandise ...

The design of a logo, quality of the brochure, and marketing strategies speak volumes about the business. Branding is a one-time exercise, because an entrepreneur can not change the design of his logo every now and then. A logo is a symbol that aptly defines the business. It acts as a mirror that reflects the ...

Ice creams are for everyone, irrespective of age, sex, gender, or class.  Ice creams, however have gained a fresh appeal with lot of national and international brands having taken the organised route of franchising. Earlier, the variety in the category was limited only to fewer flavours however, today the situation is like you name it ...

The concept of online games and gaming cafés came into existence with the evolution of computers and internet. With the availability of improved internet connectivity, and its accessibility across the nation gave the entrepreneurs the idea of starting mass gaming websites and came up with the concept of ‘Gameplexes’. Gameplexes enabled them to reach to the ...

Every franchising company adopts a number of marketing strategies to create brand awareness and generate sales. But internet marketing and SEO strategies are much more efficient and cost effective. Though SEO strategies may not be applicable in every website but it is a great source to generate return over investment. According to Sonali Chowdhry, Director-Marketing, ...

Theoretical knowledge is an integral part of every learning process. Knowledge regarding franchise know-how, franchisors and franchise systems are a good source to safeguard against franchise frauds. However, one of the best ways to have an insight regarding franchise system is to communicate with the existing franchisees of a particular brand. Existing franchisees already have ...