Opportunity India Desk

Before stepping into franchise business, it is advisable for ambitious entrepreneurs to do their homework in advance so that it does not leave any room for rectifying mistakes at a later stage. For any individual who dreams of taking up the franchise opportunity rights, it is imperative to conduct an extensive market research so as ...

Aspiring franchisees consider that there is more of risk involved in taking a franchise which has niche audience. This is a myth as even large and popular franchise formats attracting customers from all age-groups and stratas of society have failed in the past. Moreover none of the franchisors can guarantee a 100 per cent success ...

Who wouldn’t love to save a penny? Every one loves discounts. Be it housewives saving a penny after a quick bargain with the shopkeepers on a purchased item or any one of us buying a piece of clothing at a lesser price than the MRP at local apparel store. But what if the discount is ...

A business cannot prosper till the time people are made aware about it. In most cases new franchisees have a tough time making people aware about their outlets. They struggle to find better and more effective means of advertising. The concept of marketing has undermarkegone a drastic change from advertising in newspapers to the present ...

With the economic slowdown and sky-scraping interest rates, the country is witnessing a considerable decline in consumer purchasing power followed by a decline of new car sales.  However, consumer preference towards the pre-owned cars segment has grown over the years. This market in India was largely unorganised and organised players shared only 20 per cent ...

With a number of brands entering into the home furnishing segment, the unorganised home décor segment of India is rapidly getting branded. India has been witnessing the emergence of strong home décor industry. A large number of foreign brands have started investing in India to raise their market share in this burgeoning industry. It is ...