Opportunity India Desk

The Indian consumer’s way to being fit is not just about going to a gym today, but also consulting dieticians and following a balanced diet. This shift in consumer behaviour has come as a blessing for the nutraceuticals market for India that was struggling for growth a decade ago, but is a hot market now.The ...

With the nutraceuticals and Ayurveda sectors in India registering double figure growth year on year, any organising offering a combination of the two has huge opportunities of growth ahead. One such organisation tapping these two multi-crore sectors is Zota Healthcare. Zota Healthcare has recently launched an online platform to sell a range of nutraceutical products ...

The whole world is striving to create a digital presence and the beauty industry is certainly no exception. Cosmetic manufacturers and retailers are busy building their online channels for the tech-savvy generation who prefer to shop everything online.For the generation X today, technology is not an extra element in life. They use technology in all ...

Tell us about your success story with the brand and how do you see the future projection?When I started in 2012, we had our first exclusive store of Green Gold in India. The response has been great after that. There has been a great demand for Chhota Bheem products and it was wonderful ...

Personal care products leader The Body Shop has launched a slew of new products taking its ‘natural’ and ‘vegan’ game one notch up. It has launched its complete masks range consisting of five masks that are ‘100 per cent vegetarian’ and made of natural ingredients. The products are also inspired by Ayurveda.Here’s a closer look ...

The 5000-year-old practice of Yoga is a booming market worldwide today with India holding a small share in this $80 billion industry. This, even as the practice finds its origins in the Vedas in India. However, the industry is now picking up and is worth over Rs 490 billion in India.The age-old tradition is now ...