Opportunity India Desk

Green Marketing in India We live in a world of more and more marketing. Every year we get new cars, new cereal brands, new magazines, each of which tries to convince us that they are the best among their entire competitor. Here, the problem is competition does not always work well when what we want ...

Sustainability has, over the years, etched itself in almost everything and most prominently, in fashion. Consumers of today have realised the importance of sustainable fashion and making the switch, aligning themselves with brands that are easy on the planet. And this does not mean sacrificing on the aesthetics and this need for classic, modish and ...

Homegrown FMCG firm Marico is eyeing a 13-15 percent revenue growth in the medium term backed by an 8-10 percent rise in volume. The brand is planning to continue investing in brand building to support the growth initiatives.  Besides, Marico would increase its reach in rural areas by expanding the stockist network by another 25 ...

This year’s festive season would be the moment of truth for the restaurant businesses in India after the dampened show last year. That’s also because due to Covid, a lot of changes have been witnessed in the f&b ecosystem like moving from brick and mortar space to asset-light cloud kitchens. Now having battled ...

Internet commerce platform Meesho, recently announced its latest round of funding of $570 million led by Fidelity Management & Research Company and B Capital Group. Existing investors Prosus Ventures, SoftBank Vision Fund 2, and Facebook also participated in this round. Other new investors include Footpath Ventures, Trifecta Capital, Good Capital, and others. Following the raise, ...

Market demand in any area is directly proportional to its population. Countries with large populations have never-ending demand for resources. Resources could be anything like foods, clothes or medicines. Talking about medicines as a resource, India has a great demand for them. As per A survey conducted by Statista, “11 per cent of the respondents ...