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3 ways small salon brands can leverage on social media to expand their client base

Opportunity India Desk Sep 29, 2017 - 3 min read

Four out of every five small salon brands suffer due to lack of promotions and limited footfall. Now, with the easiest available option of ‘Social Media Promotions’ to help you expand your client base and build new clientele, why not leverage on it. Social media is not limited to large companies with a wealth of ...

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Affordable e-Fitness: New fad among millennials in India

Opportunity India Desk Sep 29, 2017 - 3 min read

Arjun, a marketing professional from Axis Bank started his fitness regimen in a leading gym chain to remain in shape. However, this new guy in the city faced numerous issues in extending the fitness regimen in the gym.Firstly, it was hard to find the well equipped place for workout, than one has to cut down ...

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How corporate wellness programme offers new opportunities to startups

Opportunity India Desk Sep 29, 2017 - 4 min read

As Globalization and urbanization converge in India, corporate sector is gradually picking Workplace/Corporate Wellness Programme as a weapon to beat the soaring work pressure.While, Indian government has created a separate ministry to monitor the health and wellness of the country under AYUSH, big corporate are opting to introduce professionally designed Corporate wellness programmes in the ...

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5 ways millennials can make a mark in fit biz by taking Zumba as profession

Opportunity India Desk Sep 29, 2017 - 5 min read

After spending a much-anticipated weekend, Monday morning brings that cringing thought of resuming work. Sitting at your desk, staring at the computer screen, downing endless cups of coffee and finally making it through the day, only to get back home and complain about yet another mundane working day. This was a usual routine of a ...

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Tips to keep in mind while bringing and promoting global brand to India

Opportunity India Desk Sep 29, 2017 - 5 min read

Introducing a globally renowned brand to Indian marker is no kids play. The entire process requires a lot of fresh brand building and promotional activity to educate and lure local consumers.Due diligence in defining your international strategy ahead of time, while setting realistic goals and gaining a solid understanding of your target audience will help ...

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5 ways to increase footfall in expensive aesthetics clinics

Opportunity India Desk Sep 29, 2017 - 3 min read

In a highly competitive healthcare industry, creating a credible image of a specialised healthcare centre is a very exigent task. There are number of super specialized centres available for patients and identifying the right one is equally challenging for the patients. Though, there are multiple ways to drive footfall. However, the key tool is effective ...

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5 tips to boost wellness business through Social Media Marketing

Opportunity India Desk Sep 29, 2017 - 6 min read

With profound changes in the lifestyle and increase in the income levels of today’s educated buyer, the Indian population has increasingly started considering beauty and wellness as a necessity. The wellness industry in India is set to grow at a CAGR of 18.6 per cent. With high fragmentation, high market potential and healthy growth, marketers ...

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Easy steps to maintain customer relationship in salon business

Opportunity India Desk Sep 29, 2017 - 4 min read

5 ways to boost client relationship in salon Maintaining a courteous relationship with every client means a lot. Especially in an industry like us – it’s importance increases in manifolds! A prim and proper customer relationship management of a salon is sure to earn praises and revenues alike for you. Permanent Make-up expert and Executive ...

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How international brands harnessing growth in Indian beauty product market

Opportunity India Desk Sep 29, 2017 - 4 min read

India’s beauty products are broadly divided into cosmetic products and skin care products. It is estimated that over 85 per cent of the market revenue comes from the women population; however, with the inception of male grooming category, men’s product has also seen a sharp rise.Of the entire wellness industry which is poised to touch ...

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How to optimize your salon business during monsoons?

Opportunity India Desk Sep 29, 2017 - 3 min read

Monsoons not only bring a respite from heat, but it also brings the fear of infections and allergies with it. This makes us responsible to maintain adequate hygiene, not just of our bodies, but of our external atmosphere, specially the workplace as well. Especially, in salon industry, hygiene plays a pivotal role in ensuring re-visit ...

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