Spas

Starting a new salon? Do avoid these 10 common mistakes

Opportunity India Desk Sep 29, 2017 - 4 min read

Venturing into salon business won’t be a cake walk for all. Though seems easy until someone dwells into it. While investing hard earned capital in a small or medium salon venture, owners’ biggest fear is failure.However, you can take heart in the fact that every successful salon owner has made their share of mistakes and ...

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How tech and hygiene could be a game changer in spa business

Opportunity India Desk Sep 29, 2017 - 4 min read

Spa business is known for offering rejuvenation and tranquility. In the business of rejuvenation, ambience and hygiene plays a pivotal role in lifting the standards of a spa. Thus, hygiene should be given utmost importance as the person is exposed to many external factors and if hygiene is not accurate, then there are chances of ...

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‘Natural’ tipped as new growth frontier for Indian skin & hair care products market

Opportunity India Desk Sep 29, 2017 - 5 min read

So far, the largely untapped nature of the Indian market was the natural ingredient products category which has grabbed focus of hair and skin care products manufacturers and promoters.Favourable demographic factors and increasing beauty consciousness has indicated high demand of personal care products, specifically in skin and hair care category. An increase in both, the ...

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How social media can play a pivotal role in boosting your health product reach

Opportunity India Desk Sep 29, 2017 - 4 min read

In today’s digital climate, companies around the world find it increasingly hard to stay relevant without social media. Creating a strong and loyal consumer base is of utmost importance for any business and this is where social media plays a pivotal role in displaying products and services by persuading consumers at a their favourite area ...

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How customer loyalty programmes help salon startups boost customer engagement

Opportunity India Desk Sep 29, 2017 - 2 min read

Whether your aim is to continually boost sales or to jumpstart sluggish revenue, customer loyalty programs appear to have become a staple for salon brands in Indian market. However, not all small or medium brands understand its benefits and long term effect on ensuring re-visit of their expensive consumers.To explain the same, Akhil Saraf, CEO ...

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5 frequent branding mistakes to avoid during salon brand promotion

Opportunity India Desk Sep 29, 2017 - 3 min read

Every organisation needs branding in order to stand out amongst their peers. Same goes for salons which need to survive in this ever-competitive beauty industry, if their branding is done right. Branding is the implementation of those promotional activities which are done to enhance the image of a particular brand. But, here are few common ...

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How innovative startup brings lucrative changes in wellness business

Opportunity India Desk Sep 29, 2017 - 6 min read

It is an unfortunate fact that we are breathing in a chemical soup where everything including the toiletries, household products, food, water or even the air, is exposed to chemicals. Repeated exposure to such chemicals from multiple agents is contributing to a wide array of health problems, including long-term issues like allergies, poor immunity of ...

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Most common marketing mistakes a beauty brand must avoid

Opportunity India Desk Sep 29, 2017 - 5 min read

The beauty segment opportunity is fast growing as consumers increasingly consider beauty and wellness to be a necessity. Couple of key growth drivers are:(a) Advancements and Innovations in the beauty care category.(b) Modern and better-aware consumers are well-versed with the global trends. With the all-pervading nature of digital technology, brands have to engage and react ...

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How to start a spa venture in ‘not-so-organised’ wellness industry

Opportunity India Desk Sep 29, 2017 - 4 min read

After the craze of food, travel and entertainment, the spa is the new love of consumers. People are willing to splurge in pampering massages and are willing to explore the most exotic spa space. Often the spa consumers look for something new and tranquil which force them to re-visit that space.Being a spa fan myself, ...

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5 steps to maintain a better customer relationship at salon

Opportunity India Desk Sep 29, 2017 - 4 min read

Maintaining a courteous relationship with every client means a lot. Especially in an industry like us – it’s importance increases manifolds. Staggering customer relationship of a salon is sure to earn praises and revenues alike. Permanent Makeup expert and Executive Director of ALPS Beauty Clinics, Gunjan Gaur has pen-down some tips backed with logics for ...

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