Beauty & Wellness
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Opportunity India Desk Sep 29, 2017 - 3 min readIn a highly competitive healthcare industry, creating a credible image of a specialised healthcare centre is a very exigent task. There are number of super specialized centres available for patients and identifying the right one is equally challenging for the patients. Though, there are multiple ways to drive footfall. However, the key tool is effective ...
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Opportunity India Desk Sep 29, 2017 - 5 min readIntroducing a globally renowned brand to Indian marker is no kids play. The entire process requires a lot of fresh brand building and promotional activity to educate and lure local consumers.Due diligence in defining your international strategy ahead of time, while setting realistic goals and gaining a solid understanding of your target audience will help ...
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Opportunity India Desk Sep 29, 2017 - 5 min readAfter spending a much-anticipated weekend, Monday morning brings that cringing thought of resuming work. Sitting at your desk, staring at the computer screen, downing endless cups of coffee and finally making it through the day, only to get back home and complain about yet another mundane working day. This was a usual routine of a ...
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Opportunity India Desk Sep 29, 2017 - 4 min readAs Globalization and urbanization converge in India, corporate sector is gradually picking Workplace/Corporate Wellness Programme as a weapon to beat the soaring work pressure.While, Indian government has created a separate ministry to monitor the health and wellness of the country under AYUSH, big corporate are opting to introduce professionally designed Corporate wellness programmes in ...
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Opportunity India Desk Sep 29, 2017 - 3 min readArjun, a marketing professional from Axis Bank started his fitness regimen in a leading gym chain to remain in shape. However, this new guy in the city faced numerous issues in extending the fitness regimen in the gym.Firstly, it was hard to find the well equipped place for workout, than one has to cut down ...
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Opportunity India Desk Sep 29, 2017 - 3 min readFour out of every five small salon brands suffer due to lack of promotions and limited footfall. Now, with the easiest available option of ‘Social Media Promotions’ to help you expand your client base and build new clientele, why not leverage on it. Social media is not limited to large companies with a wealth of ...
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Opportunity India Desk Sep 29, 2017 - 4 min readSometimes clients are too tough to tackle – just so impossible to flatter and convince to become your client. Here are 6 awesome ways to turn that “nay” client into a ‘yay’ one – reiterated by Renowned Cosmetologist & Aesthetician and Founder-Director of ALPS Beauty Clinics, Bharti Taneja. Read on.THE POWER OF WARM WELCOME: You ...
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Opportunity India Desk Sep 29, 2017 - 5 min readAs consumers become more erudite, demanding tailor-made services, that too at their doorstep, definitely industrial disruption has began. Not remained untouched with these constant yet fast growing changes, the Salon & Wellness industry of India is in the process of being organised and well structured.Influenced with the growing rage of technical upgradation, the renowned brands ...
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Opportunity India Desk Sep 29, 2017 - 4 min readPlease tell us in detail about your journey from inception till now?The Kairali Ayurvedic Group was founded on the true tenet of ayurveda and till date, we perform the original form of ayurveda. Since our inception, we are present across 40 locations, 2 Resorts and have multiple ayurvedic medicines and products. The journey ...
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Opportunity India Desk Sep 29, 2017 - 4 min readA new salon opened near my office recently and I must laud the strategic location selected by the brand. The nearby area has no other competing brand and this prove the salon has adequate opportunities to establish niche for itself. However, as most of the over confident brands fail to encash on their services, in ...