Ayurveda

How Fitness First remains among the top 5 in India with its clearly defined philosophy

Opportunity India Desk Sep 29, 2017 - 12 min read

Even as the fitness industry of India is unorganised, it is growing at a CAGR of 16-18 per cent YOY. Leaders in the industry say that a more professional approach is needed to make this market organised and the transformation has already begun.In an interview with Wellness India, Vikram Aditya Bhatia, Managing Director, Fitness First, ...

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What’s in stored for the Ayurveda and Nutraceutical market in India?

Opportunity India Desk Sep 29, 2017 - 3 min read

Ayurveda has been a part of our culture since ancient times. We have read about many uses of ayurvedic medicines, which have been carried and passed on to generations ahead. Nutraceuticals is a very broad term and has come into existence few years back. It refers to products derived from food sources and they have ...

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How consumption of Ayurveda is changing with transition in lifestyle

Opportunity India Desk Sep 29, 2017 - 5 min read

Consumers in India in the 90s and early 2000s were obsessed with imported products. We were gifted Japanese electronic sharpeners and Chinese remote controlled cars – anything Indian was perceived as second tier. It could not be said that Ayurveda had lost its value instead; among modern consumers it has lost a certain amount of ...

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Juice Bar Business is the refreshing trend in the wellness Industry

Opportunity India Desk Sep 29, 2017 - 3 min read

Juices are relished by all and also are part of fitness freaks staple diet. Juices have been an integral part of various fitness regimes. Being the source of vitamins, minerals and healthy components, juices are seen as meal replacements which not only provide you with the needed nutrients but also kerb your hunger. They are ...

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Doing well to public health should be the priority; money making becomes secondary- Anurag Sharma

Opportunity India Desk Sep 29, 2017 - 4 min read

Ayurveda has been a part of our traditions since time immortal. It has only grown better with the passage of time and as people wake up to the harsh realities of chemical products, Ayurveda industry is set to climb the ladder o9f development and prosperity. Ina conversation with Mr Anurag Sharma, Executive Director, Shree Baidyanath ...

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Consumers should be educated so that they can see the difference among various ayurvedic products offered to them- Anurag Mathur

Opportunity India Desk Sep 29, 2017 - 4 min read

Ayurveda has been passed down the generations ever since its existence. The Indian culture has involved various ayurvedic treatments and remedies which are still being used by the people. In a conversation with Mr Anurag Mathur, Partner- Consumer Goods and Retail, PwC India, we get to know the driving force behind the Ayurveda industry and ...

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?Ayurvedic Treatment for Hair Loss

Opportunity India Desk Sep 29, 2017 - 4 min read

Beauty is only skin deep but healthy hair reflects healthy lifestyle and healthy personality, which is the result of what goes underneath the skin. The regular use of chemicals on skin and hair, unhealthy and adulteries mix in food items and pollution has forced people to take a turn towards the age-old ayurvedic culture. The ...

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How FMCG companies are giving new dimensions to Ayurveda industry

Opportunity India Desk Sep 29, 2017 - 3 min read

Ayurveda has evolved a lot ever since its inception. Hindu culture involves Ayurveda and has been benefiting from it uses. The medicines and procedures have been passed on to generations and their authenticity cannot be questioned. Though Ayurveda was not gaining as much attention some years back, it has garnered its present position by imbibing ...

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Taking steps towards a healthy lifestyle

Opportunity India Desk Sep 29, 2017 - 3 min read

Fitness holds an important place in our lives but thanks to our super busy schedules, we are not able to give it the attention it really needs to have. Various companies and brands have come up with the idea of joining technology with fitness. This trend is proving to be very efficient and helpful since ...

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What’s in Store for the Indian Ayurveda Market

Opportunity India Desk Sep 29, 2017 - 4 min read

Our ancestors had always been keen on using natural and herbal products and medicines. They have preferred Mother Nature more because of all the good properties nature provides us. The treatments originating from natural means have proven to be very effective and helpful. Ayurveda has been a part of Indian culture for thousands of years. ...

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