Articles

Limited consumers with unlimited profits

Opportunity India Desk Sep 29, 2017 - 4 min read

Aspiring franchisees consider that there is more of risk involved in taking a franchise which has niche audience. This is a myth as even large and popular franchise formats attracting customers from all age-groups and stratas of society have failed in the past. Moreover none of the franchisors can guarantee a 100 per cent success ...

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India is the new franchise frontier

Opportunity India Desk Sep 29, 2017 - 1 min read

The hard work and vision of Gaurav Marya and Franchise India over the past 11 years, as well as their recent acquisition of the rights and development of Francorp India, have established India as a major player in franchise arena in the world. Hundreds of national and international got together to exhibit at the Franchise ...

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Fear of smart franchisees

Opportunity India Desk Sep 29, 2017 - 3 min read

Franchising is a safer way to develop business. It is the duty of the franchisor as well as the franchisee to handle their franchise business successfully. This is because, on one hand, the franchisor has to be highly cautious in recruiting the right franchisee and on the other hand, it is the potential franchisee that ...

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To-do-list for going global

Opportunity India Desk Sep 29, 2017 - 4 min read

Franchising is the modus operandi especially, when you are planning to expand your business overseas. Overseas franchising can be highly profitable and an excellent way of expanding the business on foreign land. But it can be risky for an inexperienced franchisor. As Tony White, Director, The White Connection and Regional Manager, Gloria Jean’s Coffees, Australia ...

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Spice Up Business With Your Spouse

Opportunity India Desk Sep 29, 2017 - 3 min read

Very often we have come across instances, where married couples, juggle hard to manage their home affairs and handle office pressure simultaneously. In such hectic life style finding time for each other becomes almost impossible. One of the best alternatives to such problems is making your life partner as your business partner. And the best ...

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The key to franchise relationships

Opportunity India Desk Sep 29, 2017 - 3 min read

Over the years, I have witnessed disputes and issues between franchisors and franchisees caused due to misunderstanding or failure of support which could have been avoided or lessened with mutual understandings. We tend to think that the most important aspect to protect in franchising is the Intellectual Property Rights (IPR) or 'know-how' of the System. ...

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Gate-pass to franchising

Opportunity India Desk Sep 29, 2017 - 3 min read

Franchise fee is the amount of money paid to the franchisor at the initial stage of establishment of a franchise business. It is a mandatory investment that every franchisee has to make before signing up the franchise agreement. Basically, there are two types of fees in a franchise business: the franchise fee whereas royalty fee ...

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Marketing mantras to fit well in the franchising frame

Opportunity India Desk Sep 29, 2017 - 3 min read

In simple words, marketing is all about the tactics that either a franchise company or an entrepreneur uses to position his/her brand or brand’s products to target the potential customers in the market. With the increasing cut-throat competition in the market, many of the international brands those are present in India are doing strategic planning ...

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PR: an effective medium of communication

Opportunity India Desk Sep 29, 2017 - 3 min read

Public Relations (PR) is the most reliable and effective form of communication. Just like advertising, it is also a part of the marketing mix but it is more impeccable and cost effective than advertising. Sunayana Nair, Manager PR, Kangaroo Kids Education Ltd says, "Public relations is perhaps the best way to connect to the target audience; ...

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Travel gear

Opportunity India Desk Sep 29, 2017 - 3 min read

In India, travel agency business is growing tremendously well over the past few years, and is witnessing unbelievable growth driven by rising middle class, increasing number of foreign tourists and brilliantly tailored campaigns by the Government to promote ‘Incredible India’. Entrepreneurs who aspire to open their own travel agency do not have a better option ...

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