Articles

Designing Expansion

Opportunity India Desk Sep 29, 2017 - 3 min read

The designer wear is one of the fastest changing industries in the world today. Designer wear has gained more acceptance in the Indian market in the recent years. Earlier its scope was limited to the rich and famous only but with the changing times, designer wear has found its acceptability in the escalating middle class ...

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Crafting a bouquet of brands

Opportunity India Desk Sep 29, 2017 - 5 min read

A franchisee who is successful in operating and managing his/her first franchise often looks at new opportunities for expanding the business. One of the most lucrative ways to expand further is making your outlet a multi-brand outlet. Owning a multi-brand franchise is a wonderful option to increase your profit share. As Rod Young, ED, DC ...

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Assess the right opportunity

Opportunity India Desk Sep 29, 2017 - 3 min read

Before stepping into franchise business, it is advisable for ambitious entrepreneurs to do their homework in advance so that it does not leave any room for rectifying mistakes at a later stage. For any individual who dreams of taking up the franchise opportunity rights, it is imperative to conduct an extensive market research so as ...

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A Prized Business

Opportunity India Desk Sep 29, 2017 - 2 min read

The most attractive feature of owning a franchise business is that it provides a supportive corridor to the novice entrepreneurs with no past experience. In a tried and tested set-up, there is a sense of security and assurance as the franchisor provides guidance and support. Also, a franchisor has an established and renowned brand ...

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Discount counts

Opportunity India Desk Sep 29, 2017 - 3 min read

Who wouldn’t love to save a penny? Every one loves discounts. Be it housewives saving a penny after a quick bargain with the shopkeepers on a purchased item or any one of us buying a piece of clothing at a lesser price than the MRP at local apparel store. But what if the discount is ...

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Power punch of social media

Opportunity India Desk Sep 29, 2017 - 3 min read

A business cannot prosper till the time people are made aware about it. In most cases new franchisees have a tough time making people aware about their outlets. They struggle to find better and more effective means of advertising. The concept of marketing has undermarkegone a drastic change from advertising in newspapers to the present ...

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Pre-Owned Cars Drive Sales

Opportunity India Desk Sep 29, 2017 - 4 min read

With the economic slowdown and sky-scraping interest rates, the country is witnessing a considerable decline in consumer purchasing power followed by a decline of new car sales. However, consumer preference towards the pre-owned cars segment has grown over the years. This market in India was largely unorganised and organised players shared only 20 per cent ...

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Furnishing industry in vogue

Opportunity India Desk Sep 29, 2017 - 4 min read

With a number of brands entering into the home furnishing segment, the unorganised home décor segment of India is rapidly getting branded. India has been witnessing the emergence of strong home décor industry. A large number of foreign brands have started investing in India to raise their market share in this burgeoning industry. It is ...

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Entrepreneurs full of themselves fall back

Opportunity India Desk Sep 29, 2017 - 3 min read

Do you think that over-confidence and business success go hand-in-hand ? If yes then you are highly mistaken as over confidence in most of the cases ruins a business. Most of the aspiring franchisees are confident upto the brim that they can run the business successfully. Self confidence is must for every entrepreneur to build ...

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Business from the comfort of home

Opportunity India Desk Sep 29, 2017 - 4 min read

Social networking sites these days are emerging as a boon to home-based businesses and this is especially true in case of franchising. Till a few years back it was quite difficult to inform people and educate them about a home-based franchise. The marketing and promotional activities were carried out only at a local level through ...

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